The Eye of the Beholder
Maxim|September - October 2021
Brazilian fashion and beauty star Camila Coelho tells us how she achieved success her way
NICOLAS STECHER

Growing up in the small town in Minas, Brazil, Camila Coel-ho moved to Scranton, Pennsylvania with her family at the age of 14. Her early days as a non-English speaking immigrant cut her teeth for the challenges that lay ahead, built up her indomitable determination, and set the stage for the powerhouse she was soon to become. Working as a Dior makeup artist behind a Macy’s department store counter, Coelho quickly displayed an aptitude in the world of beauty, and for kicks started filming a series of YouTube makeup tutorials—way before that was actually a thing.

Unsurprisingly the young star showed prodigious skill and charisma and quickly garnered a worldwide following (over 15 million and counting) as a beauty and fashion influencer, collaborating along the way with iconic brands like Chanel, Dior, Louis Vuitton, Fendi, Valentino and Kerastase. Her debut Camila Coelho Collection sold out online in minutes in 2019, and was followed up with her new beauty line Elaluz last year.

Recently the alluring entrepreneur revealed she has suffered with epilepsy since childhood. Initially ashamed of her affliction, only last year Camila decided to share with the world in order to de-stigmatize the neurological disorder, and assure people—especially young girls—who suffer similarly that they’re not alone. Her efforts have now made her into an official board member for the Epilepsy Foundation. We caught up with the natural-born beauty as she celebrated twin accomplishments: raising nearly $40,000 for the foundation on her birthday, and launching the second season of her swimwear line.

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