Mykonos is all dressed up, ready to preen and party like it’s 1999. Or, at best, like it’s the summer before a global pandemic drove us apart into pods. Greece was among the first European travel destinations to welcome back foreign tourists without requiring them to quarantine, given they are fully vaccinated or have a negative COVID-19 test—thus the Endless Aegean Summer was born. Emirates resumed routes between Newark and Athens, enabling a tsunami of hope in the hearts of pale travelers thirsty for sunkissed Grecian shores. And according to Bloomberg, travel-related search terms for Greece hit peak metrics. By June, the Greek Reporter noted that the bays at Ornos and Psarou looked like “a parking lot for luxurious vessels designed for posh travel on the water,” with more than 50 yachts anchored in Psarou bay; while luxury travel network Virtuoso tallied a 225% jump in new hotel reservations across the mainland and Greek isles.
Luring glitterati for generations, Mykonos proves a seasonal staple with jet-setting celebrities and hot young things drawn to renowned dance clubs. Case in point, Mykonos is Kendall Jenner’s go-to summer chill-out island of choice. And momentum has only grown as Mykonos moves to reclaim its reputation as the prestige party capital of the Med, drawing coveted high-profile guests from around the globe.
The island has long been the seasonal rendezvous point for billionaires, or those simply swimming in disposable income. Little wonder then, that Soho House, the reigning private members’ club of the creative class, tapped this swank location for its newest club and hotel, Soho Roc House. Set in a sheltered cove on the southern tip of Mykonos, the bright new beacon is housed in the former San Giorgio, fetishistically reimagined by the Soho House team, just a few minutes from the Scorpios beach club that the group recently acquired.
The design of Soho Roc House takes cues from the carefree sensuality of Mykonos; think polished floors, warm, inviting tones accented with timber fittings, and woven wall tapestries. Like most Soho House properties, the crowning glory is the Pool Bar, complete with lush greenery, and a seamless plaster floor that extends right through the pool. Sun loungers abound, perfect for canoodling couples. Here, barefoot luxury means never having to carry a wallet. At Scorpios, you’ll find more buffInsta-models, trippy beats, and barely-there bikinis than you can shake a squid skewer at.
It’s this seize-the-day vibe that draws real estate impresario Ryan Serhant to Mykonos every season. To say Serhant has gone Greek is a gross understatement. The Million Dollar Listing New York star married Grecian beauty Emilia Bechrakis in an over-the-top episode of a series shot on location in Greece in 2016. With his feel-good bravado and telegenic confidence, Serhant has emerged as one of the most-watched luxury lifestyle property virtuosos. “You can’t be sad in Mykonos—it’s impossible,” he tells us. “You just have to smile when on the island.”
Serhant’s sweet spot? “We really like Mykonos Blu, and we stay there each summer. It’s a great location, awesome staff, good beach, and food. Other than that, I leave all Greek choices up to my Greek wife!” The Blu Villas on Psarou Beach are obscenely spacious, giving their budding family room to entertain. Imagine magazine centerfold-worthy villas flanked by cool shaded stone terraces and private swimming pools and you’re halfway there. Whitewashed walls drip with hot pink bougainvillea, cradled by cliffs overlooking the endless sapphire sea.
Camilla Akerberg (@camilla_akerberg)
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