ONE FOR THE ROAD
Maxim|September - October 2021
America’s premier luxury rye distillers WhistlePig reveal their most innovative whiskey yet
NICOLAS STECHER

It’s barely past nine a.m. and the temperatures at the Radford Racing school outside Phoenix are already eclipsing triple digits. The smooth blacktop appears to be cracking before our eyes, but it’s all good—it’s a dry heat. Veteran automotive T.V. hosts Chris Jacobs (Discovery) and Cristy Lee (ESPN, SPEED, MotorTrend, etc.) have just spent the last half-hour lighting up the skid pad in a most curious vehicle: the WhistlePig Dodge Hellcat. Onlookers whoop it up as their twirling donut dance gushes volumes of white smoke into the morning air. The shenanigans, and torque, are dialed up to eleven.

This is no ordinary Hellcat mind you, it’s the WhistlePig edition—modified to run not on pure petroleum, but fuel of another sort altogether: premium rye whiskey. Vinyl-wrapped with bowtied pigs, barrels, wood, and all things cooperage, the gurgling muscle car draws stares wherever it rumbles.

“We took 10-year WhistlePig Rye and it had to go through three additional distillations to get it to like 99% ABV,” explains WhistlePig’s Chief Marketing Officer Jason Newell of the unorthodox petrol. “After multiple distillations and another process to increase the ABV, it’s super pure—so our partners at VP Racing fuels were able to engineer a performance fuel mixture for us to play with.”

“Well, if you’re going to distill the whiskey into fuel, why not just use straight-up white dog off the still?” I yell over the din of supercharged V8s. “Why use a whiskey that’s spent a decade aging in a barrel?” Jason blinks, as if teaching quantum theory to a two-year-old. “Because it’s WhistlePig,” he says flatly, “and we wanted to use aged whiskey.”

While Newell admits the whiskey-fueled Hellcats are just for show, tire-shredding ornamentation for this epic journey, the actual RoadStock “rolling rickhouse” behind him is anything but. Inside the sprawling Class 8 semi, 80 barrels of WhistlePig slosh about, the flagship whiskey that put America’s premier luxury rye label on the map. Half the whiskey is stored in WhistlePig barrels, and half in barrels supplied by the Jordan Winery in Sonoma County, CA.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MAXIMView All

A TRICK OF THE LIGHT

An interview with master of fashion and portraiture Vincent Peters on the occasion of his new book

4 mins read
Maxim
September - October 2021

McLaren GT – Sideways in Sonoma

An epic excursion through California’s other wine country in the gentlemanly McLaren GT

5 mins read
Maxim
September - October 2021

The WHISKEY COCKTAIL Revival

From classic Old Fashioneds to more elaborate concoctions, here’s how to drink whiskey now

4 mins read
Maxim
November - December 2021

ULTIMATE PROVENCE

Monaco-based billionaire Mark Dixon has built a Provençal wine and hospitality empire second to none

6 mins read
Maxim
November - December 2021

SUSTAINING TRADITION

The past, present and future of the oceans and yachting are of paramount importance at Yacht Club de Monaco

4 mins read
Maxim
November - December 2021

ROYALTY & PHILANTHROPY

How Prince Albert II of Monaco works miracles for the environment

5 mins read
Maxim
November - December 2021

NEVERA SAY NEVER AGAIN

NEVERA SAY NEVER AGAIN

5 mins read
Maxim
November - December 2021

MAXIMBET: BEYOND THE BET

More than a place to bet on sports, this brand is changing the game by treating members to epic experiences

2 mins read
Maxim
November - December 2021

LES CAVES DU ROY

The glamour of the ’60s pervades Saint-Tropez’s sexiest and most storied nightclub

3 mins read
Maxim
November - December 2021

MONACO MAGIC AND MAJESTY

The sovereign principality on the French Riviera has never been a more vibrant and glittering attraction

5 mins read
Maxim
November - December 2021