ON BUGATTI TIME
Maxim|January - February 2021
Thanks to partnerships with Jacob & Co. and Buben&Zorweg, Bugatti customers have suitable watches and accessories
​​​​​​​JARED PAUL STERN

You’ve got a $3 million Bugatti Chiron in the garage. The pinnacle of hyper sports cars, it’s the fastest, most powerful, and exclusive production vehicle in Bugatti’s 110-year history—“a unique masterpiece of art, form and technique, that pushes boundaries beyond imagination,” as the marque puts it.

So what do you wear on your wrist? Even a Patek Philippe doesn’t quite cut it. So in 2019 Bugatti signed a partnership with Jacob & Co., the diamond-studded watch brand created by jeweler-to-the-stars Jacob Arabo, who counts the likes of Jay-Z, Drake and Cristiano Ronaldo as clients. Though Jacob & Co. is quickly becoming an icon of avant-garde ultra-luxury watchmaking, with its latest creation for Bugatti Arabo has shown that he’s also equal to the task of interpreting Bugatti’s impressive history, much as Bugatti’s own designers and engineers have done with incomparable creations like the La Voiture Noire.

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