MAXIMBET: BEYOND THE BET
Maxim|November - December 2021
More than a place to bet on sports, this brand is changing the game by treating members to epic experiences
JONATHAN LEWIN

Picture this. You. Three friends. In Los Angeles. Living the football dream. We’re talking seats at the biggest sporting event of the year. VIP access to an invite-only Maxim party. Rooms at a chic hotel. Airfare to get you there. And cash to spend.

Impressed? For MaximBet members, living the dream isn’t entirely unexpected. In fact, being treated to money-can’t-buy thrills has quickly become the norm. Maxime is the first true lifestyle sports-betting brand, designed with sports fans who demand more in mind. And sports fans in Colorado are already reaping the rewards thanks to a new kind of sportsbook experience that makes every game and every bet special.

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