When you launched MAXIM Australia 10 years ago, did you ever expect you’d still be working on it 10 years later?
Hell, no! If you asked me in 2011 if we’d still be around in 10 years, after launching our inaugural issue with Jennifer Hawkins on the cover, I would’ve told you that you were dreamin’. When we first announced we were entering the men’s lifestyle market, MAXIM Australia had so many non-believers — especially the so-called “media experts” who predicted we’d fold after three issues. Yet, here we are 121 editions later. Special shout out to Australia’s “leading” media analyst Steve Allen.What’s your favourite cover to date?
This story is from the August 2021 edition of MAXIM Australia.
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This story is from the August 2021 edition of MAXIM Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
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