In an era in which celebrities, influencers and the hottest young designers seem to dominate the attention of the fashion world, Giorgio Armani stands apart. While his name has become synonymous with exquisite design over the past four decades, his path to the pinnacle of the industry started from the very bottom of the mountain, a refreshing difference from the instant stardom dominating today’s fashion world. Following a stint in the Italian military post- WWII, and uncompleted time in university, Armani found work at the prestigious Milan department store La Rinascente, working at first as a window dresser, then a lower rung of the fashion world’s hierarchy. But his talent, and his eye for design, would not go unnoticed and before long he was asked to join the design team of the influential Nino Cerruti in 1964.
As his skills developed, he was encouraged by a friend, Sergio Galeotti, to expand into freelance design work, enabling him to express his individual ideas without the pressure of running a brand and the business behind such an enterprise. But by 1975, Armani and his friend Galeotti felt the time was right and together they founded the fashion house in his name, soon producing both mens and womenswear that took Europe by storm.
Understatement and refinement were keys to Armani’s designs, as he explained to WWD, claiming “My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colours.” Embracing natural-fitting designs, and more restrained colour palettes, his apparel became must-have fort he fashion-conscious of the European elite, and following his work appearing in trendsetting Hollywood films such as Richard Gere’s American Gigolo in 1980, and for the television program Miami Vice in the mid-80s, he began to conquer America just as he had previously thrived in Europe.
Continue reading your story on the app
Continue reading your story in the magazine
DELTA GOODREM tops our annual definitive list of Australia’s most influential, talented, beautiful and newsworthy women of the year. In our exclusive photo shoot and interview she discusses facing adversity, her new music, being crowned the 2020 Ultra Tune MAXIM HOT 100 winner and what this crazy pandemic-filled year has meant to her…
French Watch brand Bell & Ross’ collaboration with the Renault F1 Team revs up
Billionaire Microsoft co-founder and philanthropist Bill Gates is staking his fortune and reputation on fighting the pandemic...
@HOME - KATE BOCK
There’s no question 2020 has been unlike any in our shared history. Words like unprecedented, uncertain, challenging, uttered ad nauseam do not even begin to describe the emotional and psychological rollercoaster that has marked the global COVID-19 pandemic. And yet we’re all lost for words trying to share with one another what this experience has taught us. So, we recently reached out to some of our mates to ask how they’ve coped with these past months of seclusion. First up, it’s American MAXIM model Kate Bock...
How We Express Love To Others And How We Accept It
How we express love to others and how we accept it, differs from person to person. In this extract from her latest book, Renovate Your Relationship, Joanne Wilson takes a look at the five love languages and how they apply to you…
When it comes to your post-training regime, MAXIM fitness guru Alexa Towersey tells you how you can have your cake and eat it, too…
The Fantastic Four
Summer will come roaring back thanks to these eye-popping new rides...
Assault Of The Falcon
The Falcon 6X redefines the business jet travel experience with innovations in comfort, safety and technology...
Machine Vs Nature
Bash the bush to bits as the greatest rally series of them all heads off-road in both current and next-generation glory..
Shaquille O'neal's Second Act As DJ Diesel
Shaquille O’neal’s second act as DJ Diesel, “one bad man behind the decks”...
How Giorgio Armani Built an Empire From the Bottom Up.
Parmigiani Fleurier and Armani Group will be making Giorgio Armani watches
POWER of PANACHE: ANSH GROVER
This young man is fabulously fit, good looking and can carry off any look with panache. This man bedazzles you with his attitude and knows what he wants when it comes to style. You can’t help being enveloped by his renewed vim and vigor. He works hard and then parties even harder. Meet this young and effortlessly stylish Ansh Grover.
Meet The General Manager ARMANI HOTEL DUBAI'S THOMAS PERUZZO
With a Danish and Italian lineage, he’s recently moved from Germany, where he was raised and upheld many senior management positions for several brands
THE PHENOMENON CALLED MR ARMANI
Fashion’s living legend and the ultimate powerhouse of sophistication, Giorgio Armani talks to Kamna Malik about his lifelong belief in sustainable fashion
Notes On The Culture
Supermama's interpretation of Singapore Porcelain
Maquillaje, perfume y tratamientos se adaptan no sólo a la temporada, sino a nuestra personalidad. He aquí nuestros favoritos del momento.
As Armani/Casa celebrates its 20-year-milestone, founder and design icon Giorgio Armani tells Cristina Kiran Piotti why it’s time to embrace the great Italian value of craftsmanship and rethink lifestyle with slow luxury
MILAN'S MINIMALIST MARVEL
For a brush with a new, evolved genre of luxury, Armani Hotel Milan turns to high-end minimalism
With a new series of images debuted here, Armani Casa marks 20 years at the heart of the well-considered home