Fades Or Fads?
MAXIM Australia|August 2021
Auto Artisan takes us through their journey of colour fading wraps, to show us how it all started and where it’s leading to...
Bora Bright
When the trend of fades started, we were asked by a few customers if it would be just a fad? After seeing many different wrap styles come and go, some customers insisted this would definitely be a passing fad. Others felt it may last a while longer, similar to the days of “sex spec” euro cars, or the days of Auto Salon when we had automotive enthusiasts spending endless dollars to make their cars stand out with huge modifications. Will this look last a year? Can it last an entire decade? Well, here’s our story.

At Auto Artisan we work extremely hard to lead the line of automotive wraps and crazy ideas. We constantly try to take things to the next level. However, we can’t say we were the first to ever carry out a fade wrap (alternatively known as a gradient wrap). The inspiration came from the U.S.. That was our first glance, to be specific, RDBLA wrapped Chris Brown’s Lamborghini Avendator in black with a stunning transition to red. They also provided matching wheels, red front wrap with red wheels, black back with matching black wheels on the rear.

Wraps and colours, everything about the automotive industry is completely subjective to the individual. When our customer came to us and said, “I want this wrap” (pointing to the RDBLA Aventador) our first reaction was, “Really? You want that?!” Then we quickly changed our mind. Subjectively speaking, one of the things that stood out to us as “overdone” was the red and black aftermarket wheels — we felt they just didn’t suit the car.

FIRST ARTISAN FADE — THE LAMBORGHINI AVENTADOR

We decided to take on the challenge and provide this fade wrap, but we had to take it up a notch. We didn’t just design and print the entire wrap — we designed and printed only a quarter of the wrap. Don’t think this made it easier, it actually made it much more difficult but in a good/experimental way. We literally just printed the fade on the doors and the door jambs. A lot of planning went into getting this transition correct. The front end of the car utilised manufactured Vinyl by Orafol known as ‘Luscious Lips’ and the back was tricky part. It was the factory gloss black from Lamborghini, we applied clear paint protection film to the entire rear half and the goal was to match our printed black to the factory black — what a mission. But we did it! This was the first and last fade wrap we did for quite some time. It grabbed a lot of positive attention, but no-one else wanted to get on board with it. It was just too new and ‘scary’. So, we took the plunge, personally, and designed our own cars with fade patterns to really showcase what is possible. Again, we can’t just ‘fade’ our own car — we need to showcase so much more!

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