Fades Or Fads?
MAXIM Australia|August 2021
Auto Artisan takes us through their journey of colour fading wraps, to show us how it all started and where it’s leading to...
Bora Bright
Fades Or Fads?
When the trend of fades started, we were asked by a few customers if it would be just a fad? After seeing many different wrap styles come and go, some customers insisted this would definitely be a passing fad. Others felt it may last a while longer, similar to the days of “sex spec” euro cars, or the days of Auto Salon when we had automotive enthusiasts spending endless dollars to make their cars stand out with huge modifications. Will this look last a year? Can it last an entire decade? Well, here’s our story.

At Auto Artisan we work extremely hard to lead the line of automotive wraps and crazy ideas. We constantly try to take things to the next level. However, we can’t say we were the first to ever carry out a fade wrap (alternatively known as a gradient wrap). The inspiration came from the U.S.. That was our first glance, to be specific, RDBLA wrapped Chris Brown’s Lamborghini Avendator in black with a stunning transition to red. They also provided matching wheels, red front wrap with red wheels, black back with matching black wheels on the rear.

Wraps and colours, everything about the automotive industry is completely subjective to the individual. When our customer came to us and said, “I want this wrap” (pointing to the RDBLA Aventador) our first reaction was, “Really? You want that?!” Then we quickly changed our mind. Subjectively speaking, one of the things that stood out to us as “overdone” was the red and black aftermarket wheels — we felt they just didn’t suit the car.

FIRST ARTISAN FADE — THE LAMBORGHINI AVENTADOR

This story is from the August 2021 edition of MAXIM Australia.

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This story is from the August 2021 edition of MAXIM Australia.

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