The occasion on this night had nothing to do with sports, however. The bash was the official launch party for Cincoro Tequila, the all-new ultra-luxury tequila brand in which Jordan is a pivotal partner. Three years prior, he’d had dinner with some fellow NBA team owners: Milwaukee Bucks co-owner Wes Edens, Lakers lead owner Jeanie Buss and Celtics lead owner Wyc Grousbeck, with his then-girlfriend (now wife) Emilia Fazzalari. The talk turned to tequila, said to be MJ’s favourite libation. “It was a great night,” Fazzalari, co-founder and CEO of Cinco Spirits Group and Cincoro Tequila, tells us. “We discovered we all had this shared passion for tequila and we saw an opportunity in the market.” By the night’s end, the seeds were planted for Michael Jordan to get into the tequila business.
There’s no shortage of celebrities who have played the tequila game. The spirit has attracted marquee names such as Sammy Hagar, Adam Levine, The Backstreet Boys, The Rock and most notably George Clooney and Rande Gerber, whose Casamigos brand was bought by spirits behemoth Diageo for a staggering US$1 billion in 2017. Yet it isn’t likely that Jordan is daunted by the competition.
Continue reading your story on the app
Continue reading your story in the magazine
DELTA GOODREM tops our annual definitive list of Australia’s most influential, talented, beautiful and newsworthy women of the year. In our exclusive photo shoot and interview she discusses facing adversity, her new music, being crowned the 2020 Ultra Tune MAXIM HOT 100 winner and what this crazy pandemic-filled year has meant to her…
French Watch brand Bell & Ross’ collaboration with the Renault F1 Team revs up
Billionaire Microsoft co-founder and philanthropist Bill Gates is staking his fortune and reputation on fighting the pandemic...
@HOME - KATE BOCK
There’s no question 2020 has been unlike any in our shared history. Words like unprecedented, uncertain, challenging, uttered ad nauseam do not even begin to describe the emotional and psychological rollercoaster that has marked the global COVID-19 pandemic. And yet we’re all lost for words trying to share with one another what this experience has taught us. So, we recently reached out to some of our mates to ask how they’ve coped with these past months of seclusion. First up, it’s American MAXIM model Kate Bock...
How We Express Love To Others And How We Accept It
How we express love to others and how we accept it, differs from person to person. In this extract from her latest book, Renovate Your Relationship, Joanne Wilson takes a look at the five love languages and how they apply to you…
When it comes to your post-training regime, MAXIM fitness guru Alexa Towersey tells you how you can have your cake and eat it, too…
The Fantastic Four
Summer will come roaring back thanks to these eye-popping new rides...
Assault Of The Falcon
The Falcon 6X redefines the business jet travel experience with innovations in comfort, safety and technology...
Machine Vs Nature
Bash the bush to bits as the greatest rally series of them all heads off-road in both current and next-generation glory..
Shaquille O'neal's Second Act As DJ Diesel
Shaquille O’neal’s second act as DJ Diesel, “one bad man behind the decks”...
DAPPER LABS, CREATORS OF NBA TOP SHOT, GET $305M IN FUNDING
Canadian blockchain technology company Dapper Labs has secured $305 million in private funding — some of it from current and former NBA players, including Michael Jordan — to scale up its virtual NBA trading card site, the company said this week.
The Home Team
Old friends join forces to breathe life into a historic home on HGTV’s hit television series “Home Town.”
The Long Game: Covid Changed The Way We Play, Watch, Cheer
It’s the predictable rhythm of sports that draws us in.
MJ'S NEXT DANCE
MICHAEL JORDAN’S LEGACY, ALONG WITH JUST ABOUT ALL HIS CARDS, ARE SOARING TO UNPRECEDENTED HEIGHTS.
2020 Free Agency Flashback
After reviewing the top pending free agents at every position, it’s important to understand that the Dolphins won’t be involved in the kind of shopping spree they had last offseason.
Money, It's Gotta Be the Shoes
Young resellers are wringing profits out of everything from the latest Yeezys to outlet-store leftovers—and turning sneakers into a bona fide asset class
If You Want to Know What Stock Is Set To Skyrocket, There Are Options
WHAT DO NIKE INC., Raven Industries, and Fortinet Inc. have in common? They exemplify the predictive capacities the options market offers: Recent stock price spikes were preceded by certain telltale signs in the options market, according to data compiled by Bloomberg. Use the terminal to generate ideas for enhancing your portfolio and profit from ever-changing option trading trends.
Soured on Pickles
IT STUCK TO the bar of soap in the bathtub, so you didn’t want to wash with it.
'BILLDING' IT RIGHT
Sean McDermott had been on the job as head coach of the Buffalo Bills for about a week. In those early January days in 2017, he would look out his office window across the parking lot at Bills Stadium and envision home playoff games. How it would look, sound and feel.
TACKY TIGER CREEPS OUT EX-WIFE ELIN!
SERIAL cheater Tiger Woods is trying to weasel his way back into the life of ex-wife Elin Nordegren — but he’s hit a brick wall with her lover and new baby daddy, gigantic football hunk Jordan Cameron, sources spill.