A Royal Bloodline
PIERO FERRARI
Enzo Ferrari’s son grants his first-ever interview with MAXIM on the eve of the marque’s 75th anniversary...
Upon the death of his grandmother in 1965, an eager20-year-old Piero Ferrari first joined the company of his birthright. His father, the marque’s legendary founder Enzo Ferrari, followed his beloved mother’s wish as written in her will and initiated Piero’s time in Maranello; famously decreeing that Piero start at the bottom and work his way up the various departments of the Scuderia and motorsports divisions.
Half a century later, Piero is now not only the marque’s Ambassador, but its Vice Chairman, with responsibility for Ferrari Classiche, the brand’s vaunted restoration program – making Piero the literal conduit bridging the classic era of Ferrari with the modern one. In that time the Italian businessman has also invested heavily in Piaggio Aero Engineering and yacht builders Ferretti Group, fortifying his regard not just on asphalt but in the air and sea as well.
Now as Ferrari celebrates its Diamond (75th) Anniversary, we were given the opportunity to speak with Piero about the shining past, flourishing present and promising future of the Prancing Horse. From his early days helping launch the Dino 166 Sport, to memories of his father and the electrified promise of the coming decades, we hear it straight from Enzo’s only living son.
This story is from the October 2022 edition of MAXIM Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2022 edition of MAXIM Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Ross Noble
The Pommy stand-up comedian and actor takes us through his final day on Earth...
Memoir of a A MALE ESCORT
In his tell-all biography, Australian male escort Ryan James takes readers inside his provocative world of sex and lust to discover how a twenty-something, clean-cut bloke from the suburbs ditched a career in finance to star in over 150 adult films and find success in the lucrative work of male escorting. This up close and personal look at the sex industry explores all the myths and misconceptions surrounding it, as well as his personal journey...
ABANDONED!
Planning a holiday? Why settle for sun, sand and surf, when you can visit deserted, magical lands full of radioactive leaks, evil curses and scenic asylums? Choose your destination from 10 of the world's best...
THE REAPER
Hot on the heels of his most recent battle at UFC 298, we throwback to our 2019 MAXIM Style fashion feature with Kiwi-born Australian mixed martial artist, and middleweight UFC champion, ROB WHITTAKER. He sure loves a suit, but loves to win even more…
15 BARS YOU NEED TO VISIT BEFORE YOU DIE
In his book 150 Bars You Need To Visit Before You Die master sommelier JURGEN LIJCOPS guides readers on a journey to the most extravagant watering holes in the world - each having a unique story to tell. Here's 15 of his favourites.
RUNWAY ROCKER
Getting to know horse riding, rock roll lover and budding travel vlogger JENNIFER BUTCHER...
RUNNING OF THE BULL
Red Bull Racing heads into this year's Formula One season as the undisputed top gun. So, who will take the fight to them? We check out the field to find some answers...
GOING HYBRID
CAMERON FALLOON, founder of BFT (Body Fit Training), and former strength and conditioning coach for international soccer and local AFL teams, tell us why hybrid training is the workout style of the future...
The TRIBE has SPOKEN
Russian-born beauty, Australian Survivor star and one of MAXIM's finest models, VALERIA SIZOVA, talks up the game, alliances and facing the ultimate test in physical and mental strength...
IT'S YOUR YEAR!
Clinical Nutritionist and Naturopath BROOKE BENSON CAMPBELL (BHSC) presents 10 tips on achieving a stronger mind, healthier body and a better you this year...