As the legalization of cannabis continues to spread throughout the United States, Americans are becoming increasingly aware of the benefits different components of the plant can have, including CBD. “When I started in 2017, no one even knew what CBD was. There were only a couple of brands out there and people thought CBD got you high,” Cody Alt, the founder of Kushly and Pure Kana, says. “Now, everyone’s a lot more educated and you can go to a mall and find it. [CBD] is everywhere.”
Alt discovered the benefits of CBD several years ago, after struggling with sleep problems and insomnia. He found himself consuming cannabis on a nightly basis, not for recreational reasons, but just to get to sleep. Little did he know at the time that CBD would become his biggest passion. “The more I dabbled in those products to help me sleep, the more I noticed inconsistencies in different brands,” Alt says. “Sometimes, when you would take an edible, it would have two milligrams of THC, then another time you’d take one and it would have 18. There was too wide of a range of inconsistencies, so I created my own products to close that gap.”
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