The Spin Doctor Doctrine
FHM Australia|November 2020
Demystifying the world of public relations a d cutting the bulshit with Zack Teperman
Zack Teperman

Originally from Toronto, Canada, Zack Teperman now finds himself back and forth between Los Angeles, California and Nashville, Tennessee, where he is the President of ZTPR (ztpr.net), a business, music, celebrity, tech, fashion, start-up and product and lifestyle public relations firm. Public relations if done right can help people and brands reach a large audience and get ROIs without the expensive cost of traditional advertising and marketing. Public Relations is also a very unique career in a negative way. PR executives have made it into the list of the 10 most stressful jobs in North America for the past few years. It’s a profession that can break people.

During his rise in the public relations industry, Teperman has had to deal with all types of personalities. From actors getting drunk and arrested at the airport, to travelling from gig to gig with members of Guns N Roses, to unauthorized leaked sex tape scandals, to shaking hands and hanging out with folks like Megan Fox, Harrision Ford, Elton John and other a-listers, Teperman and his team have been around it all. Oh, and he also recently wrote the best-selling book called Cut The Bull$hit: A Guide To Getting Yourself Out There, Somewhere!.

Teperman cut the BS with FHM as we asked him about some of these scandals and more + how anyone can go from being an average joe to famous, even while dealing with the COVID pandemic!

Let’s cut the BS right away... Is Hollywood as crazy as everyone says it is?

Hollywood and the people that live there are 100% very unique, and for good reason. While you have typical types of businesses, a lot of people “moving to Hollywood” are wanting to get involved in some way in the entertainment industry, and so you have a lot of creative types of personalities. And with creative types, personality levels are at an all-time high... it makes for some good stories! However, I love ‘crazy’. Crazy to me means that someone is driven in their pursuit and open-minded to ideas. As a publicist, working with people who come to me with ideas and outside of the box thinking is an added asset. Of course, just like in any town, sometimes personalities don’t mesh well and sometimes the Hollywood spotlight (or failures and rejection) can really do a number on people mentally, and a lot of “acting out” occurs.

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