MINI'S SILENT TRENDSETTER
FHM Australia|January 2022
Ready to make the switch to an electric vehicle? Here’s what you need to know about the MINI Cooper SE
Pawan Dhingara

It’s affordable, sort of…

Normally we delay the price with a crescendo ending but with EVs suffering from a bad reputation for being far pricier than their combustion cousins, we thought we’d start with some good news – the MINI Cooper SE is a really affordable EV.

Here’s some context: A BMW i3 – the closest identical twin to the MINI - and costs considerably more for which you get a slightly better range and more interior and loading space but the same performance and charging network.

Compare that pricing to MINI’s petrol-engined line-up and there’s a lot to choose from; the fastest and most sought after being the Cooper S JCW for similar money and the first to cross the line in a long-distance drag race. Yet these cars have completely different ideas, outlooks and ambitions, and so do their prospective owners leaving no threat of product cannibalism.

It looks like a MINI but also flies under the radar

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