Band T-shirts are out. Gucci pitches for a new take on our obsession with logos and branded merchandise.
There seems to be no end to the madly excessive genius that Alessandro Michele has instilled in the house since 2015. If his first collection was poetic, romantic and dreamy, the aesthetic has evolved to an increasingly ornate combination of Renaissance art and pop culture influences.
At Gucci’s autumn/winter 2018 runway show, there were a million things happening as always. If you blink, you’d missed the heavily monogrammed Gucci briefcases done in collaboration with British lifestyle brand Globe-Trotter. Or the prints adorned on garments, thanks to Paramount Pictures. While the prosthetic heads carried by the actual real-life models grabbed headlines, it was the distinct Major League Baseball (MLB) team logos that took us by surprise.
You don’t have to be a loyal follower of the MLB or be an all- American guy to recognise the interlaid ‘NY’ logo of the New York Yankees or the ‘LA’ of the Los Angeles Dodgers. In fact, you don’t even have to be a sports geek to know that these logos are part of one of America’s best loved sports. Chances are, you’ve heard of the team names being referenced in US sitcoms and movies; a product of a globalised world, if you will. It’s a smart move on Michele’s part—taking on something that’s deeply ingrained in a particular culture and society, yet instantly recognisable.
This story is from the September 2018 edition of Esquire Singapore.
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This story is from the September 2018 edition of Esquire Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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