Esquire Singapore heads backstage after Fendi’s autumn/winter 2018 show to speak to Silvia Fendi, who waxes lyrically about her inspiration behind the collection and her collaboration with guest artist, Hey Reilly.
ESQ: What was the inspiration behind creating a baggage claim area as part of the runway set?
SILVIA FENDI: It’s about the idea of going through new experiences when you’re in an airport. It’s exciting.
ESQ: Could we ask about the umbrella hats, how did you come up with that?
SILVIA FENDI: (pointing to the picture of the first Fendi Store in Rome, on the mood board) This is the first store that my grandparents opened in 1925, and here it says ‘umbrellas’. The store used to sell luggage, hats and umbrellas. For this collection, I wanted to work on the Fendi identity and codes. The starting point was the oldest image I had in the archives and it’s this photograph of the store. That’s why I thought of working with an umbrella and started looking at images of umbrellas. That led to thinking about all the umbrellas I lost in my life, that would have been so beautiful today, so I wanted to work on an umbrella that you won’t lose. That’s why I created a small umbrella that you can hang on your bag, so you would not lose it, and that idea evolved into an umbrella hat. It’s tiny, foldable and practical.
ESQ: What about the prints that appeared throughout the collection?
This story is from the September 2018 edition of Esquire Singapore.
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This story is from the September 2018 edition of Esquire Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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