STAYING POWER IS A VIRTUE EVEN IN MOTORCYCLE WORLD
The MAN|July 01, 2021
These beauties have stood the test of time, evolving over the years to stay relevant to their fans, etching their names in history books as bikes with the longest production runs
Dhiram Shah
STAYING POWER IS A VIRTUE EVEN IN MOTORCYCLE WORLD

ROYAL ENFIELD IN INDIA CONTINUES TO BUILD THE BULLET 350 WHICH HAS LARGELY REMAINED UNCHANGED FOR MORE THAN 70 YEARS

THE legendary Royal Enfield Bullet is not only one of the most loved motorcycles, especially in India, but also has the longest unchanged production run of any motorcycle across the globe. Although the Bullet nameplate is more than 90 years old, the Bullet 350 has remained continuously in production since 1948. Originally, the Bullet motorcycle was built by Royal Enfield (UK) at its plant in Redditch, England. In 1952, the Indian government chose the sturdy Royal Enfield Bullet for its army to patrol the country's border. The UK-based company partnered with Madras Motors in 1955 to form 'Enfield India' to assemble, under licence, the 350cc motorcycle in Madras. The Redditch factory ceased production in 1967, which meant the end of the British Royal Enfield. However, Royal Enfield in India continues to build the Bullet 350 which has largely remained unchanged for more than 70 years.

5 MUST-SEE MOTORCYCLE MOVIES AND DOCUMENTARIES

Easy Rider (1969): A rebellious road movie with two Harley-riding hippies that quickly became a cult classic-

The Motorcycle Diaries (2004): A biopic about the journey and written memoir of the 23-year-old Ernesto Guevara (Che Guevara)

Why We Ride (2013): A documentary that beautifully captures the essence of motorcycling told through stories narrated by famous racers, passionate riders and everyday families

The World’s Fastest Indian (2005): A biopic of New Zealander Burt Munro that celebrates the passionate motorcycle enthusiast’s pursuit of setting a land speed record

This story is from the July 01, 2021 edition of The MAN.

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