K-POP POWER, POSITION & PANACHE

The Korean cultural tsunami is sweeping the globe. But what exactly makes K-pop so unique? Find out what’s their special recipe for creating such global hits.

Despacito proved it right that pop speaks every language. Globalisation has formed prospects for art – music, film or literature– to transcend language and accomplish a global impact.

K-pop has secured its welldeserved place in music, and become a household name for all valid reasons.

A major boost to South Korea’s increasingly outsized power on global popular culture lately has come from the triumph of Squid Game on Netflix.

Oppan Gangnam Style! You must have danced to this tune. But did you know that Psy’s ‘Gangnam Style’ was the first K-pop song to have 4 billion views on YouTube? In 2012, it went viral and swayed popular culture globally. It was also followed by a thousand versions and even parodies.

The name may suggest, but K-Pop music is not limited to pop. The present form under its umbrella includes different musical genres, including electronic music, rock, and hip hop. The scintillating audio-visual features, absorbing choreography and dance sequences make K-pop a timeless form of showbiz. These songs will be engraved in your memory

Here do we still need to say that K-Pop is captivating, amusing and full of vigour? Thanks to foot-tapping beats, colourful attires, trend-setting fashion and flawlessly choreographed videos, K-pop has become a global phenomenon and its idols are going global.

‘Hallyu’ meaning ‘Korean wave’ is used to denote to the massive and ever-growing influence of South Korean culture. We can see the admiration of K-dramas on Netflix and the dramatic upsurge of K-beauty.