Penmanship and writing instruments are still very much alive and well in this digital age — and Montblanc’s flurry of new stores prove this. The luxury brand has opened several new boutiques in locations such as New York City, Shanghai and Hong Kong, when brands were closing stores rather than opening them.
Last month, the German company opened one of its most unique spaces yet: Montblanc Haus, located just next to its headquarters and writing-instrument manufacture in Hamburg. It is designed by Nieto Sobejano Arquitectos and inspired by Montblanc’s heritage. The building — in on-brand black and white — has 3,875 sq ft of space over three floors dedicated to Montblanc’s writing art.
This story is from the June 2022 edition of The PEAK Singapore.
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This story is from the June 2022 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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