While Covid-19 battered bottom lines and staff morale in many businesses, Martha Waslen saw an opportunity to combine underutilised hotel spaces, left barren because of the lack of travellers, with her desire to seek refuge “outside of the home to decompress and recharge away from the obligations of parenting two young children and work”.
Her solution: a centralised digital platform for people to book hotel experiences by the day. Aptly called DayAway, its beta website became so popular that Waslen had to add an invitation code, so she could have the time and space to sharpen the customer experience.
Since its official launch in May this year, DayAway has grown exponentially. From two hotels – Raffles Singapore and Fairmont Singapore – at the start, DayAway now offers experiences from over 20 hotels.
This story is from the August 2021 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2021 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Wear The World On Your Wrist
These watches are proudly made in Switzerland, but prouder still are their homages to other cultures.
Shaping Healthy Confectioneries Through Science-Backed Innovation
At a time when health-conscious consumers are questioning the norms of processed foods, Glico tells us why it stands firm in its confidence.
The Home Advantage
This AI-dependent reno-tech platform is cutting out the middleman for interior designing and, recently, its financing.
Financing Art
UOB, UBS, OCBC, and Bank of America are some financial institutions involved heavily in today's art world. Why is this the case?
Airing New Possibilities
Acclaimed chefs Matthew Orlando and Will Goldfarb hope to inspire and spark deeper conversations and action around food and circular cooking at their idyllic concept Air in lush Dempsey Hill.
Taking Initiative
Nicole Robinson, andbeyond's chief marketing officer, shares how the luxury safari operator is accelerating its ground partnerships in a race against time to save the planet's remaining wilderness.
Tropical Modernism
In this three-storey inter-terrace belonging to a family of four, designer Ethan Lin of TE-EL sought to create a cosy nest that marries the disparate tastes of its owners.
A Symphony of Vintage
Antoine Bakhache, founder of Bakhache Jewellery, shares the story behind the brand's inception, its curated vintage collections, and the journey ahead.
Time is of the Ressence
Time is of the Ressence Independent watch brand founder Benoit Mintiens on creating unique timepieces by focusing on the user experience.
A Timeless Impact
The Rolex Awards for Enterprise celebrate innovators like Denica Riadini-Flesch, whose work at SukkhaCitta focuses on ethical craftsmanship.