Desmond Ng doesn’t like things easy. After four years of working with his father and sister at Fifty-Eight Capital, he kicked himself out of the family company and home because “there was hardly an ounce of stress”.
His frustration stemmed from believing he was living a lie. “I had been telling myself that I was doing something with my life just because I was going to an office every day, but I never felt exposed to the real world there. It was a sheltered space.”
He asked for the real deal and he got it. As the loving owner of a golden retriever, he took an interest in PetCubes, a local company that makes fresh, human-grade meals for dogs and cats, and became a “quasi-silent partner” in 2018. He didn’t have to deal with the nuts and bolts of the business then and simply offered the occasional pointer for less critical things like packaging redesign. But all that changed last February when unforeseen circumstances suddenly dumped Ng in the driver’s seat. He bought over the company and took over as CEO.
This story is from the January 2021 edition of The PEAK Singapore.
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This story is from the January 2021 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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