A New Way To Do Business
The PEAK Hong Kong|October 2017

Attracting and retaining a creative workforce is a perpetual challenge. The answer may lie in B Corps, a certification process that’s focused on the societal impact a company has.

Natalie Chan

All Hong Kong corporations share a challenge: how to attract, nurture and retain the best workforce for their future. The options for young talent are ever more varied and far-reaching: Shenzhen and Singapore attract innovators, Europe and the US attract university students, and the growing ‘gig economy’ is enabling more young professionals to embrace entrepreneurship.

Increasingly, those that want to go into business in Hong Kong are asking more probing questions of potential counterparts. Who are their beneficiaries? What are their impacts? What value are they really bringing to society? This new breed of business mind is motivated by rising awareness of environmental crises threatening health and livelihoods; from air pollution to resource constraints and the impacts of global warming. Transparency and accountability are now more than just a ‘nice-to-have’ for a business, and are progressively becoming essential.

Yet, while frameworks such as the Global Reporting Initiative support communication of businesses’ economic, environmental and social impacts, they do not assess performance. A growing range of stakeholders – from entrepreneurs to investors and consumers – seek ways to determine which corporates are actively becoming a force for good in society.

I felt these mounting pressures very keenly over the last ten years, in my roles leading the corporate responsibility and sustainability teams for Swire and subsequently Hongkong and Shanghai Hotels Group. Such questions are certainly not easy to address. But I believe businesses can achieve the ultimate goal: To deliver value, not just to shareholders, but also to society as a whole, including the environment.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM THE PEAK HONG KONGView All

Supercar Condos

This new property project is set to be the perfect spot for elite supercar owners to store and show off their rides. 

1 min read
The PEAK Hong Kong
October 2017

New Gear

Lamborghini unveils an upgraded supercar that boasts breathtaking performance with open-air driving thrills.

1 min read
The PEAK Hong Kong
October 2017

Aquatic Timekeeper

As a nod to the futuristic glass bathysphere from The Abyss, this timepiece raises the bar for horological aesthetics by marrying abstract visual concepts with mechanical wonders.

1 min read
The PEAK Hong Kong
October 2017

A New Way To Do Business

Attracting and retaining a creative workforce is a perpetual challenge. The answer may lie in B Corps, a certification process that’s focused on the societal impact a company has.

4 mins read
The PEAK Hong Kong
October 2017

Circular Opportunities

Why Hong Kong companies should start turning their waste into a supply source.

4 mins read
The PEAK Hong Kong
October 2017

The Game Changer

After years spent residing in Spain, Paris and the US, Northacre CEO Niccolò Barattieri di San Pietro now has his eyes set on London. The forward-thinking property giant is aiming to restore the former glory back into historical developments in the British capital.

3 mins read
The PEAK Hong Kong
October 2017

The Quiet Giant

Dr Jonathan Choi wears a lot of hats and sobriquets as he heads up low profile conglomerate Sunwah Group. But with a rising tide of interest in ASEAN and a pending free trade deal, the quiet days may get a little noiser.

8 mins read
The PEAK Hong Kong
October 2017

The Boutique Experience in Mexico City

When it comes to Latin America, Mexico is Hong Kong’s second-largest trading partner and the biggest buyer of Hong Kong exports.

4 mins read
The PEAK Hong Kong
December 2016

Discovering the Dark Side

Following a growth in the number of protected 'dark sky places' and stargazing travel destinations, all of which offer visitors increasingly luxurious ways to gaze in awe at the night sky, there has never been a more exciting time for astrotourism.

5 mins read
The PEAK Hong Kong
December 2016

The Sparkle Makeover

From cars to yachts, here's what one pioneering outfitter is doing to add bling to big ticket items.

1 min read
The PEAK Hong Kong
December 2017