Yes, Violette
Tatler Malaysia|September 2021
Guerlain’s newly appointed creative director wants you to wear less make-up
Coco Marett

Last month, Violette Serrat—who, professionally, simply goes by Violette—became the creative director for Guerlain, succeeding Olivier Echaudemaison, who held the position for 21 years.

Violette says it’s “insane” to think she will be creating make-up for the Parisian Maison that introduced the modern lipstick bullet to the world in 1870. In fact, the announcement of her new role coincided with the launch of Guerlain’s Rouge G Luxurious Velvet Collection, a revamp of one of Violette’s personal “holy grail” lipsticks.

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