The New, New Age
Tatler Malaysia|March 2021
Kaye Dong takes aesthetics into account at her online spirituality store, The New Moon, which features contemporary, design-led ritual tools
Coco Marett
It’s a busy morning in Kaye Dong’s home. She’s in the process of moving to a new house in Hong Kong, her youngest daughter is upstairs having a sleepover with a friend and her foster daughter Ava is having her breakfast in the kitchen.

She’s also preparing to fly to her hometown of Melbourne, Australia that evening to be with her eldest daughter who attends boarding school there. Amid the madness, she still asks if she can offer me a cup of tea or something to eat.

Multitasking is Dong’s speciality. Her design firm, The Good Studio, is behind projects such as PHVLO Hatch, a vintage-inspired shophouse that combines a café and retail space in Hong Kong’s Sham Shui Po district. The project took home the social award at the Frame Awards, from the interior design magazine, in 2020. Her non-profit organisation K For Kids, meanwhile, has been helping support and empower children from disadvantaged backgrounds, including providing foster care.

Her latest venture, and today’s subject, is The New Moon: an online shop selling new age tools that have a contemporary edge, which she launched on November 15, 2020. That was on the new moon in Scorpio, which was a deliberate choice, of course.

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