Objects of Desire
Tatler Malaysia|March 2021
Fifty years ago, Cartier broke conventions in jewellery design as it elevates a familiar object into something infinitely bold, modern and iconic
Elizabeth Soong

There’s something to be said about industrial-inspired jewellery for bringing out the inner rebel in you. During the time when America was going through flower power, there was a French jewellery house in New York that was brewing a revolution of its own.

Conceived in 1969 and 1971 respectively, Cartier’s iconic Love and Juste un Clou bracelets have immediately caught on with celebrities and jewellery enthusiasts alike, and transformed the way people wore jewellery. During that time, jewellery was picked for special occasions or to match outfits but thanks to the audaciousness of the luxury jewellery maison, these unisex, hardware-inspired bracelets could be worn daily from day to night and have become a must-have item that continues to be coveted up to this day.

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