Always Up for a Challenge
Tatler Malaysia|June 2021
Aaron Sarma is a serial entrepreneur who made his mark with the online travel startup Touristly. Now, he is looking to help other startups raise their game
Chong Jinn Xiung

Being a tech entrepreneur wasn’t something that Aaron Sarma naturally aspired to be. Still, it was a path that was always intriguing, and appealed to him because he always loves a good challenge.

Over the years Sarma has worn many hats, working his way up from a network marketing company to starting his first company, Touristly, which was subsequently acquired by AirAsia and renamed Vidi. As an entrepreneur, he doesn’t mind exploring different fields including organising gigs for bands, producing a music album and even dabbling in retail fashion, selling men’s clothes.

“I don’t think I can box myself into one particular field. I love a challenge, the art of creation and building something new. That is what excites me,” he explains.

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