Normally, shopping for a new pair of jeans involves browsing racks of denim and often struggling to find the right fit. However, custom jeans start-up Unspun’s shops contain just a single item: a scanning capsule. Using this proprietary body scanner, the company creates a perfectly tailored pair of jeans for each customer’s body, in a process that’s both more sustainable and size-inclusive than traditional manufacturing.
Walden Lam, Unspun’s founder, explains that his company’s approach involves holding no inventory in its stores and ensuring no excess or unsold goods end up in landfills. Traditional garment manufacturing wastes about 15 per cent of the fabric, so Lam’s team is also working to develop a 3D weaving machine that will create garments to shape without generating any cutting waste. In the meantime, the start-up’s offcuts become housing insulation.
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