Fashion's Fairy Godfather
Tatler Hong Kong|January 2022
Hong Kong fashion designer Kev Yiu, known for designing Hins Cheung’s stage looks and wedding gowns for the Canto-pop singer’s bridalwear brand, discusses where he finds inspiration
Zabrina Lo

On November 3, Canto-pop heartthrob Hins Cheung’s bridalwear brand Sennet Frères launched the world’s first couture collection inspired by Disney princesses. The “fairy godfather” who conjured up 28 elaborate wedding and evening gowns—slim or voluminous, some swathed with crystals, some embracing the cosiness of velvet, some covered in delicate lace—is Hong Kong fashion designer Kev Yiu, who has been a long-time friend of and costume designer for Cheung.

The Sennet Frères creative director has been designing wedding gowns for two decades. When Yiu was studying fashion design in London, his tutor was a corset specialist, who taught him how to create tailored pieces that best complement a women’s figure. Yiu brought the technique back to Hong Kong, and uses it to create close-fitting wedding gowns which at the same time play with volume.

We asked Yiu to share a typical day in his life as a fashion designer.

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