There aren’t many gadget brands that can claim a heritage of nearly a century of iconic design. Yet Bang & Olufsen has had audiophiles drooling over its lush acoustics and timeless style ever since it was founded by Peter Bang and Svend Olufsen way back in 1925.
Fresh from celebrating its 95th anniversary last November, the company spoke to T3 about how it makes sure products offer great sound, look at home in your living room and stand the test of time.
What’s the starting point when Bang & Olufsen begins designing a new product?
KT: There’s a passion for perfection around acoustics, to start with. It’s really about recreating the sound as it was intended from the artist when it was made. That’s why we have our tone masters – who actually mix this sound together and understand what it should sound like – and that builds into a superior acoustical experience.
For example, a customer wrote to me to tell me his wife had been a pianist but was really ill. So he bought her a pair of H95s and when she was listening to this concert of Beethoven, she started crying because she could hear the fingers moving over the keys. That acoustic experience is where it all starts.
But we come to the physical design, of course, and it also needs to be amazing and look great. I’m very proud of us using forms and geometry that will be timeless because timelessness will never go out of fashion. And then if you spenda lot of effort and time on crafting them properly, you will have innovative pieces that’ll last forever. When you combine that design together with the craftsmanship, the acoustic experience that we’re trying to create, and the confidence that we have together with whatever it is we’ve designed, that’s when you get this amazing product.
How do you decide on the right materials for a B&O product?
KT: We have a saying in the company: it has to smell, feel and sound like B&O. The A1 has been designed with love and care by Cecilie Manz. The inspiration for her was how, if you found a really nice pebble on the beach, you’d feel it and hold it. And when you lift up [the A1], it feels like that. It’s nice to hold on to.
Continue reading your story on the app
Continue reading your story in the magazine
YOUR MUSCLEBUILDING WORKOUT PLAN
These six essential resistance training moves are what you need to power up your training in 2021
YOUR HEART-STRENGTHENING RUNNING PLAN
Make the pavement work for you by following a few simple pieces of advice
YOUR AB-BUSTING WORKOUT PLAN
Get a stomach flatter than a week-old glass of Prosecco by heeding our words on how to turn that flab into rock
POLE POSITION - SCANDINAVIAN CHIC
Alistair Charlton gets behind the wheel of the Polestar 2. Should the Scandi EV have Tesla worried?
IMPORTANT MEATING - KAMADO A-GO-GO!
Get it all in your grill with the latest addition to Weber’s sizeable BBQ arsenal, the fabulous and versatile Summit Kamado
BEFORE YOU GET STARTED
Here’s just a handful of things that it’s really helpful to know
Your First 30-Minute Workout Plan
Looking for an accessible place to start? This home workout plan is a great way to squeeze a little activity into your busy routine and learning some essential exercises
How To Build Your Own Home Gym
Currently public gyms aren’t easy to access – fortunately, with a little advice, you can build your dream gym at home
SURFACE - Microsoft Surface Laptop Go
Affordable quality for everyday use, but not a portable performance powerhouse
More of a ‘home cinema in a box’ than a simple soundbar, but that gives it a really big sound
A very Special Gift for Grandma
Mom says it’s Grandma’s birthday next week. Jack says he’s going to make her something out of LEGO® blocks. Does Grandma even like that stuff? I want to give her something she’ll like.
For its 95th anniversary, Bang & Olufsen revisits a classic 1970s turntable.
Turning goals into reality
Kevin Shulman, author of Goal-Setting Boot Camp: Getting From Where You Are To Where You Want To Be and a Sandler trainer, unveils the art of setting goals and maximising results.
Entre la realidad y la ficción: Un personaje complejo para el cine
En esta segunda entrega sobre Ludwig van Beethoven –de quien el pasado martes 16 fue conmemorado su nacimiento–, se aborda su figura en el séptimo arte. De los numerosos filmes que lo toman como personaje central, pocos alcanzan a reflejar algo de su recia y contradictoria personalidad. Especialista en el Genio de Bonn, Alberto Askenazi, autor de Los compositores. Anécdotas y algunos datos curiosos, repasa las cintas y programas del autor de la Novena Sinfonía.
JS Bach Two-Part Invention BWV 784
Bridget Mermikides creates a guitar duo arrangement of Bach’s incredible two-part Invention In A Minor. Learn either part, or both, and play along!
Con frecuencia el arte es político por el uso que el público hace de él, más que por las intenciones de sus autores.
James Chubb is a naturalist, writer and broadcaster currently working as a Nature Reserves Manager for East Devon
Roll on, Beethoven
He was the composer who ripped up the rulebook and freed music for generations to come. Pippa Cuckson salutes the tortured genius of Ludwig van Beethoven as the world celebrates his 250th birthday this year
Waiting In The Wings
WE TAKE A LOOK AT SOME OF THE MOST PROMISING GADGETS AND APPLIANCES THAT HAVE A POTENTIAL TO GO BIG IN 2020!
Setting Up A Perfect Home Audio System
We all love music, don’t we?