Italian maison Bvlgari never veers too far off from the Roman heritage of its founder, yet, the luxury purveyor have moved the house forward in creating consumer experiences that are ahead of its time.
The beginning of Bvlgari dates back to more than a century ago in 1884. Drawing inspiration from 2,700 years of a rich Roman past, the maison translates ancient Roman motifs into its bold designs that are made ultra-luxurious by the vibrantly coloured precious stones. Be it fine jewellery, watches or accessories, every creation by bvlgari can be said to embody a tiny bit of Roman history.
Inherently, much of what bvlgari has to offer evokes an old-world charm and the house in its entirety is pinned to its longstanding heritage. Yet, in bringing these exquisite designs to life and presenting it to its loyal clientele, the maison employs revolutionary concepts that deviate from tradition.
In 2015, bvlgari debuted its smartwatch, the Diagono Magnesium in collaboration with MasterCard and global cybersecurity companyWiSeKey. Equipped with payment capabilities, the timepiece was dubbed as the first ever “intelligent mechanical luxury watch”. And the union, an exemplary coming together of unparalleled craftsmanship alongside cutting edge technology has transformed customer’s retail experience.
This story is from the January 2019 edition of T Singapore: The New York Times Style Magazine.
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This story is from the January 2019 edition of T Singapore: The New York Times Style Magazine.
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