Touch Of Luxury

Thailand-based women’s shoes and accessories brand Lyn is known for its on-trend and cutting edge designs. Part of the renowned Jaspal Group, the brand has marked its presence in India with its first store at Select CityWalk, New Delhi. It has recently launched ‘Dare to Be’, the Autumn/Winter 2019 collection inspired by Venice. In an exclusive interaction, the group’s Brand Director Suvita Singh Sachathet told S&A’s N Bobo Meitei, We’ve recognized India has a large number of fashion-forward consumers who are aware and passionate about the latest trends, yet still mindful of experiencing a balance of simultaneous value and quality.

Tell Us A Bit About Lyn And What Motivated Jaspal Group To Launch It In India?

Desired by fashion lovers, Lyn is sophisticated, sexy and elegant, able to make a style statement while being affordable at the same time. We’ve recognized India has a large number of fashion-forward consumers who are aware and passionate about the latest trends, yet still mindful of experiencing a balance of simultaneous value and quality.

Some of the brands have positioned themselves well in the same segment. What set the brand apart from them?

Lyn is committed to inspire through latest trends, providing a high quality and affordable product that brings the experience of a touch of luxury to our customers around the world

Who are the brand’s targt audience? give us an elaborate profile of an ideal LYn consumer.