To Reach All The Worlds Feet

Ayush DiwAn Khurana comes from an economics background and designing was the last thing on his mind. But it happened when he was gifted his first ever pair of Zara loafers back in 2010 which he regarded as a rage back then. Since then he reverse-engineered the whole shoe making process and five years later launched his own brand, Modello Domani, in 2015. The brand’s founder and designer informs S&A’s Bobo Meitei that the key ideology behind it has always been “Affordable Luxury” and to ensure that the brand reaches all feet across the globe.

Launching the brand

Ayush Diwan Khurana says, well to be honest, I come from an economics background and designing was the last thing on my mind. But so it happened he was gifted his first ever pair of Zara loafers back in 2010 which he regarded as a rage back then. The pair was priced Rs 5000 which he felt was very steep even for Zara. Since then he reverse-engineered the whole shoe making process and five years later launched his own brand in 2015. The key ideology behind it has always been “Affordable Luxury” and to ensure that the brand reaches all feet across the globe. Today, in less than 3 years, Modello Domani, Ayush claims, is one of the most promising entrant brands created with giant partners like Ajio, Koovs, Myntra, Amazon on board as selling partners, over a hundred thousand followers on Instagram and Facebook and 2 features in Forbes India under “The style of the millionaires”.

Product Diversification

The brand proudly offers one of the widest range of collections across several styles, namely oxfords, brogues, monkstraps, loafers, slipons, sneakers, corporate formal, party wear, and casual. Along with  that it caters to 2 market segments: premium-mass and luxury, and 2 material options; genuine leather and vegan leather/synthetics. In addition to that the brand offers the widest price ranges, starting as economical as Rs 1500 to all the way up to Rs 18,000.

How challenging