Bengaluru-based Rapawalk is the brainchild of Kashif Mohammad and Aravind Maddireddy, batch mates at IIM Ahmedabad. It is an online footwear brand that offers consumers premium quality shoes at affordable prices. Customers can directly shop the curated designs or personalize any style on their advanced 3D configurator and engage in an immersive shopping experience. The founders claim that Rapawalk is the result of extensive research, a rich heritage of artisanal craftsmanship and a passion for personalized footwear, realized with state-of-the-art 3D modeling technology. S&A caught up with the duo to discuss the brand.
About Rapawalk
Rapawalk is the result of in-depth and extensive consumer research coupled with strong industry knowledge and experience of working with global brands. Consumer preferences worldwide are undergoing major shifts leading to unprecedented changes in the fashion space, and these shift waves are much higher and more prominent in India owing to its rapid growth, digital expansion and just the sheer size. The problems inherent in the Indian footwear consumer market were beautifully handled in the past in their western counterparts by a few digitally enabled brands in the US and worldwide. These have been our inspiration. When coupled with our strong know-how of the product making, we believe that this technology-led approach can radically change the way products are consumed in Indian as well as International markets. This is the inception of Rapawalk, an Indian born technology-led brand with deep product understanding, and with a global spirit. Consumers, especially men, have often experienced footwear shopping as a boring activity with no innovation and continuous compromise on variety and fit due to the way current brands handle products. Rapawalk is here to change this paradigm and the time is now. We offer perfect fitting guaranteed shoes in all sizes possible, with trendy and elegant designs and unbeatable comfort at most affordable prices, by cutting out middle men.
Brand’s DNA
This story is from the July 2019 edition of Shoes and Accessories.
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This story is from the July 2019 edition of Shoes and Accessories.
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