Sterling Experiences!
Selling World Travel|January-February 2018

Ramesh Ramanathan, managing director, Sterling Holiday Resorts Limited, talks about the exciting new plans the brand plans to put in place in the new year.

Satarupa Paul
Sterling Experiences!

Tell us a little about your association with Sterling Holiday Resorts Limited.

I was initially associated with Sterling from ’91 to ’96, when it was a very small company. In between, I left and worked with Club Mahindra for over a decade, during which time I took the company public. Then came a point when I wanted to do something else, and that’s when Sterling came in again. It was not in a great shape then, so that took some years to change; you see, now we are holding our head high, we are able to talk about something. To put it very simply, not everybody gets a job which they love to do, and get paid for it. I’ve been lucky to have that with Sterling.

What are the key future plans that Sterling plans to put in place to transform the holiday experience?

This story is from the January-February 2018 edition of Selling World Travel.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the January-February 2018 edition of Selling World Travel.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM SELLING WORLD TRAVELView All
The Holland Holiday
Selling World Travel

The Holland Holiday

As NBTC promotes destination Holland in India, the Global Travel Trade Manager of NBTC Holland Marketing, Carola Muller-Van Rijn, talks about brand Holland and what is in store for Indian tourists

time-read
3 mins  |
November-December 2017
A Gateway To Europe
Selling World Travel

A Gateway To Europe

A free-for-all airport park, national museum and world’s first permanent library, Amsterdam Airport Schiphol of the Netherlands rolls out a runway of fun experiences for its passengers.

time-read
2 mins  |
November-December 2017
Redefining Hospitality
Selling World Travel

Redefining Hospitality

From splendid meals and services to a highly trained cabin crew, Garuda Indonesia offers an authentic Indonesian experience like no other.

time-read
3 mins  |
November-December 2017
Unmistakably Thai
Selling World Travel

Unmistakably Thai

Krip Rojanastien, Chairman & CEO, Chiva-Som International Health Resorts Co. Ltd, talks about the resort’s highly anticipated renovation plans, sustainability initiatives and its first new property overseas

time-read
3 mins  |
November-December 2017
Rhapsody In Rain
Selling World Travel

Rhapsody In Rain

Luxe rooms, great food and a soul-soothing spa, La Vida Varca resort of Sterling Holidays in South Goa covers it all for a perfect holiday by the beach

time-read
2 mins  |
November-December 2017
The Extra Mile
Selling World Travel

The Extra Mile

In addition to a luxurious stay, the Conrad Pune curates unique and authentic local experiences that make for an unforgettable experience

time-read
2 mins  |
November-December 2017
Gateway to India
Selling World Travel

Gateway to India

Chhatrapati Shivaji Maharaj International Airport in Mumbai is the second busiest airport in the country and can handle about 25-40 million passengers annually.

time-read
2 mins  |
January - February 2017
Don't Stop The Party
Selling World Travel

Don't Stop The Party

From the nightclubs of Seoul to the ruin bars of Budapest, here’s our ultimate guide to partying across the world, one pub at a time.

time-read
7 mins  |
September-October 2016
At The End Of The World
Selling World Travel

At The End Of The World

Surrounded by mountains, breathtaking Alpine lakes and filled with adventure, Ushuaia—at the edge of the world, is different from what you might imagine.  

time-read
7 mins  |
September-October 2016
Sky High
Selling World Travel

Sky High

Serving a total of 102 destinations in 46 countries, SWISS promises a better travel experience and is committed to deliver quality products and services.

time-read
2 mins  |
September-October 2016