Serving a total of 102 destinations in 46 countries, SWISS promises a better travel experience and is committed to deliver quality products and services.
Formed after the bankruptcy of Swissair—which was Switzerland’s former flag carrier—SWISS came into being in 2002. With Credit Suisse and UBS selling part of Swissair’s assets to Crossair, they changed its name to Swiss Airlines (also known as SWISS) and the new national airline started operating officially on March 31, 2002. After four years of struggle, they halved their losses and in March 2008, Marcel Biedermann, the Managing Director, Intercontinental Market, stated, “This is the beginning of getting our house back in order,” in the 2008 edition of Airways magazine. With Lufthansa taking over SWISS in March 2005, it took off as a well-respected brand and now caters to more than 16 million passengers every year. SWISS is a part of Lufthansa and a member of Star Alliance, the world’s largest airline network.
THE FLEET
This story is from the September-October 2016 edition of Selling World Travel.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
This story is from the September-October 2016 edition of Selling World Travel.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
The Holland Holiday
As NBTC promotes destination Holland in India, the Global Travel Trade Manager of NBTC Holland Marketing, Carola Muller-Van Rijn, talks about brand Holland and what is in store for Indian tourists
A Gateway To Europe
A free-for-all airport park, national museum and world’s first permanent library, Amsterdam Airport Schiphol of the Netherlands rolls out a runway of fun experiences for its passengers.
Redefining Hospitality
From splendid meals and services to a highly trained cabin crew, Garuda Indonesia offers an authentic Indonesian experience like no other.
Unmistakably Thai
Krip Rojanastien, Chairman & CEO, Chiva-Som International Health Resorts Co. Ltd, talks about the resort’s highly anticipated renovation plans, sustainability initiatives and its first new property overseas
Rhapsody In Rain
Luxe rooms, great food and a soul-soothing spa, La Vida Varca resort of Sterling Holidays in South Goa covers it all for a perfect holiday by the beach
The Extra Mile
In addition to a luxurious stay, the Conrad Pune curates unique and authentic local experiences that make for an unforgettable experience
Gateway to India
Chhatrapati Shivaji Maharaj International Airport in Mumbai is the second busiest airport in the country and can handle about 25-40 million passengers annually.
Don't Stop The Party
From the nightclubs of Seoul to the ruin bars of Budapest, here’s our ultimate guide to partying across the world, one pub at a time.
At The End Of The World
Surrounded by mountains, breathtaking Alpine lakes and filled with adventure, Ushuaia—at the edge of the world, is different from what you might imagine.
Sky High
Serving a total of 102 destinations in 46 countries, SWISS promises a better travel experience and is committed to deliver quality products and services.
Airbus Sees Profit Boost, but Defense and Space Challenges
Airbus is urging stepped-up European cooperation to ensure the continent’s security and future access to space after a year that saw the company suffer fallout from Russia’s war in Ukraine and the crash of a European satellite launcher.
Airbus Is Comin
A proposed A220-500 narrowbody jet and the larger A321 could squeeze the US aircraft giant
CAN KICK IT?
Hublot’s latest soccer-friendly Big Bang connected watch is just in time for the World Cup
Touchdown in Le Locle
Aaron Charles Rodgers (born Dec. 2, 1983) is a quarterback for the Green Bay Packers of the National Football League (NFL).
You Can Take It With You
Construct a support/ resupply kit that will keep you sharp and ready
Space Odyssey
The Urwerk UR-112 Aggregat Odyssey, priced at $270,000, refines what a wristwatch can do
TRIPLE PLAY
CARRYING THESE 3 TYPES OF KNIVES IS A WINNING COMBINATION
Airbus Posts Profit, Plans New Jet Assembly Line in Alabama
Airbus said that its profit in the first three months of 2022 more than tripled to 1.22 billion euros ($1.28 billion), helped by an increase in aircraft deliveries as airlines recover from the worst of the pandemic.
The Jets Caught in Putin's Web
Owners of planes stuck in Russia want a $10 billion payout. Insurers say not so fast
Join the Peace Games
WILLIAM URY is an author, anthropologist, and one of the world's leading negotiators and mediators. He has spent his life building bridges in conflict situations and teaching other people how to do the same. His book, Getting to Yes, is a worldwide bestseller, translated into thirty-five languages. This is part 3 of an interview conducted by GUILA CLARA KESSOUS and JULIAN PÉLABÈRE on the occasion of the 2021 United Nations and NERA Humanity Prize, which was awarded to William for his efforts in promoting innovative thinking to change the world for a better future, to help us better understand what is negotiation, and how we can all live together for a better life, a better future.