Beauty And Wellness Industry Positive Aspects of 2020
Salon International|December 2020
The reality of working from home, social distancing and wearing a mask may have impacted the salon industry, but times have changed and today, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent. The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness is one able to see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and brings forth the positives from a disaster called Covid-19…

Heightened awareness towards hygiene

The beauty and wellness industry is all about proximity therefore when news of the pandemic spreading started, there was extreme fear in the minds of consumers about visiting salons.Realising that many consumers would be forgoing services because of concerns about close physical contact, the industry was quick in alleviating their fears by fast adopting new methods of working, new patterns of consumption as well as new ways of interacting. This change has been led by stringent hygiene and safety measures.

Says Pushkaraj Shenai, CEO, Lakmé Lever, “Covid-19 has impacted the very foundation of the beauty and wellness business – i.e. human touch, which includes both physical contact as well as an emotional connection. Detailed safety measures and enhanced protocols are top priority for customers today. At Lakmé Salon, we have implemented 55 measures designed with the help of a panel of doctors for the utmost safety of our staff and customers. Customers are also demanding quick and result-oriented treatments that give long-lasting results like the Dermalogica 15-minute Zero-Touch FaceFit and Eye Lift treatments and TIGI Copyright 5-minute SOS treatment for their hair.”

Adds Krishna Gupta, Founder & MD, Lloyds Luxuries, “Consumers are more aware now, and their first question for a salon is always regarding hygiene and precautions taken by the brand. Consumers are visiting salons less frequently, but are spending more time with each visit to ensure they get maximum number of services and treatments done.”

Neeraj Senguttuvan, Business Head, Godrej Professional shares, “Coronavirus has impacted every aspect of normal life – the way we eat, personal hygiene, the way we interact, the way we work, our leisure activities, and so on. Expectations on personal and space hygiene are now heightened and will remain so for a while to come. Practices such as washing hands for 20 seconds, regular use of a sanitiser which is a new norm today will gradually become ingrained in our psyche and become a habit going forward. Clients will be more discerning in their choice of commercial establishments and lter their choices basis the perceived hygiene standards that are maintained. Overall, this heightened hygiene awareness and protocols will not only help minimise the virus threat, but also help keep other viruses and bacteria at bay.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM SALON INTERNATIONALView All

Daphne Bridgerton: The Blushing Beauty

Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi

3 mins read
Salon International
March 2021

Top Nail Paint Colours

Recommended by Nail Artists

1 min read
Salon International
March 2021

Skin Bio Remodelling: Recommended by Experts

Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure

3 mins read
Salon International
March 2021

Riya Chandra

An Unending Quest for Learning

4 mins read
Salon International
March 2021

Trending Spring Hairstyles

At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021

1 min read
Salon International
March 2021

Lokesh Verma

Tattooing is an Art

4 mins read
Salon International
March 2021

Grooming

Grooming

1 min read
Salon International
March 2021

Digital Complexion by Kryolan: Make-up Revolutionised

The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client

1 min read
Salon International
March 2021

Alfonso Martinez

His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards

3 mins read
Salon International
March 2021

Jason B: A Firebrand in the Making

An inspiration for several others his age, Jason B, Style Director at Levo Salon in Gurugram learned the ropes of the hair industry early in life. With Salon India he shares his views on the industry and why he felt the need to come back to India from the US

4 mins read
Salon International
December 2020
RELATED STORIES

Belinda Carlisle on the Best (and Worst) of The Go-Go's

IN 1982, the Go-Go’s became the first and only (yes, still) all-women band who wrote their own songs and played their own instruments to have a No. 1 album on the Billboard charts with 1981’s Beauty and the Beat.

4 mins read
New York magazine
March 29 - April 11, 2021

Live Your Best Brow Life

Thanks to 2020, you've mastered the at-home mani and can trim your bangs with your eyes closed (well, almost). Next up? Maintaining your brows…without a drop of wax, spool of thread or a spare set of hands.

3 mins read
Girls' Life magazine
April/May 2021

Confessions of an accidental beauty queen

In the middle of a stressful senior year, Aneesa Sheikh, 18, signed up for a state beauty pageant on a whim…and won. Now, as she competes this month for the Miss Teen USA national title, she reflects on how an unlikely experience uncovered her most authentic self.

8 mins read
Girls' Life magazine
December / January 2021

All Made Up…even when there's no place to go

Many girls packed away their blush during quarantine –some for good. But for Vanessa Tropona, her happy place is still her beauty bag.

4 mins read
Girls' Life magazine
August/September 2020

9 Tricks To Improve Your Life

9 tricks to improve your life*

2 mins read
Reader's Digest US
March 2020

Miss Black USA Has A Message For Young Girls

TeKema Balentine has a message for young girls

3 mins read
Bronze Magazine
December 2019

Bird-Approved Berries

Grow these plants to serve a menu of tasty treats.

3 mins read
Birds & Blooms
December 2019/January 2020

Tips And Tricks You Need To Reach Your 2020 #hairgoals.

Whether you’re taking a leap and trying a new ~lewk~ this year or just sticking with that signature style, keeping your hair in stellar shape takes some serious work. We’ve got all the tress tips and tricks you need to reach your 2020 #hairgoals.

3 mins read
Girls' Life magazine
December 2019/January 2020

Why Your Skin Loves CBD

CBD oil is all the rage for everything from pain relief to anxiety. Now it’s time to discover the topical benefits of this wonder oil, including its skin-nourishing powers

1 min read
Better Nutrition
November 2019

Pageant Preparation For Beginners 101

For the first time pageant contestant preparing for a pageant can seem like a very daunting task. However, remember going into this endeavor, it should be as much fun as you can make it.

5 mins read
The Platform Magazine
October 2019