S For Success
Robb Report Singapore|May 2021
With the launch of the new S-Class, Mercedes-Benz cements its reputation as the trailblazer of automotive comfort, technology and safety.
LUXURY AUTOMOBILES HAVE always been the Mercedes-Benz mainstay. But as times change, so do the expectations, which are heightened multifold in the world of luxury. In the early days, the German marque’s customers wanted open-top touring cars, until increased traffic made saloons the more sensible choice.

And economic factors changed things too. When Mercedes-Benz introduced the W187 in 1951, it marked the return of powerful six-cylinder engines after years of austerity. It also marked the return of Mercedes-Benz to the pinnacle of the luxury saloon segment, where its flag remains firmly planted.

That 116 model was the forebear of what would become the S-Class – officially so in 1972 when the designation was born. The S-Class soon came to be the standard for the latest engineering advancements, safety features, and comfort amenities, with four million, sold and just as many satisfied owners throughout its history.

And this tradition is set to continue with the launch of the newest S-Class, which combines the marque’s legendary engineering expertise and craftsmanship while redefining modern luxury with progressive digital innovation.

Technology Revolution

Leading the way with that innovation is the second generation of the Mercedes-Benz User Experience (MBUX), which heightens one’s driving experience, and debuts in the new S-Class. Controlled by learning algorithms, the system’s Interior Assist detects and interprets the driver’s head direction, hand movements, and body language, and responds correspondingly. Should you turn to look out a rear window, the system senses this and retracts the sunblind on that particular window to ensure unobstructed vision. Showing signs of fatigue while behind the wheel? The car not only assesses your alertness but also gives warnings to keep you awake.

Augmented reality content in the head-up display, while not available in Singapore just yet, will also help with navigation, where animated turn-off arrows are virtually projected onto the road lane. The vehicle is also able to maintain a distance to the car in front, adjusting its speed accordingly and minimising sudden braking.

But there’s no need to commit all these functions to memory. Just say ‘hey Mercedes’ and the voice-assisted app will help you get things sorted. The system can even learn to recognise different voices and activate individual profiles associated with them.

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