Simply Sia

Mrs.Madhavi Veerepalli and Mrs.Supraja Borthwick are childhood friends, classmates and painting buddies who journeyed together but it is one fortuitous moment that led to the birth of the outlet Sia Boutique.

- Chandrika Mantri

 The name Sia (Goddess Sita) is evocative of the feminine charm that reflects in their exquisite collection. Just one year in to the field and the boutique made rapid strides and gained immense popularity. The 300 footfalls per month vouch for it. The store’s niche is a swarm of designs ranging from chic, elegant to stylish and ethnic, with a few funky accessories thrown in to satisfy the fashion conscious clientele. Adding charm and elegance to the store is the collection designed by their equally talented children-Ankitha Veerepalli and Aaron Borthwick.

Know more about the boutique from the designer duo.

Motivation

Supraja: I should thank my son Aaron for that. He wanted to work for a social initiative after his 10th standard. He started visiting the hospice, working with Dr.N.S.Raju, Managing Trustee of Age Care Foundation. I followed suit and started donating for the noble foundation. However, I realised that this kind of giving should come from my own earnings. I mooted the idea to Madhavi, who received it with great enthusiasm and equal zeal.

Madhavi: I had a rather simple and straightforward reason to be here. My children have grown independent and I had a lot of free time on my hands. Perhaps, the latent desire to design clothes was always with me and of course, Supraja kindled it.

Modus Operandi