Santosh Jadhav, a 28-year-old farmer from Maharashtra's Sangli district, had never dreamt he would be trending on YouTube tending to his land. But as you watch his videos on Indian Farmer-the channel he runs with his friend, Akash Jadhav, 27,-you quickly understand why he is clocking in millions of views. Whether he is passionately discussing growing brightly coloured peppers in his polyhouse or meticulously explaining how to assemble a low-cost sound alarm to keep birds and beasts away from crops, Santosh's easygoing manner and upbeat, heartfelt presentation is sure to draw you in.
Set up in 2018, Indian Farmer was a result of the two friends' love of farming, technology and filmmaking. Their videos offer tips, advice and information on various aspects of agriculture: direct-farming techniques, agriculture-allied activities, new farming implements, agricultural apps and even IOT (Internet of things) devices that have cropped up in the sector. They cover how the agricultural markets work and share farming success stories from across the country too. Arguably the most popular section of the channel is its jugaad component, where the friends devise low-cost solutions to everyday problems and DIY mechanical quick-fixes. “We were looking to do something together. Agriculture was something we had in common. Plus, we were young and idealistic-we wanted to do something with a social impact", says Akash.
This story is from the March 2022 edition of Reader's Digest India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2022 edition of Reader's Digest India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Have Child, Will Travel
Bringing my kid on my around-the-world adventures helped me see her in new and unexpected ways
As Gods Among Us
A photographer explores the gamut of India’s ritual performers who embody deities as a form of worship
My stutter, Myself
If others don't notice my stutter, can I really call myself a stutterer?
Zen and the Art of Motorcycle Modification
A Queensland mechanic customizes bikes so veterans can get riding again
I Tried It...Exercises to Relieve Tech Neck
I STARE AT MY phone for five hours a day.
The Upside of Getting Lost
I was in the woods with my family and we'd lost our way. My phone was dead. It was getting dark. How could this possibly be a good thing?
A MOTHER'S CONVICTION
AFTER ALL FOUR OF KATHLEEN FOLBIGG'S CHILDREN DIED IN INFANCY, A COURT FOUND HER GUILTY OF MURDER. TWENTY YEARS LATER, SCIENCE FINALLY UNCOVERED THE TRUTH
KITT THE COURAGEOUS K-9
Officer Bill Cushing needed a partner. His dog needed a purpose. Together, they rescued each other
Lite, Unplugged
Could you get through seven days without looking at a device? I tried—here’s what happened
GET A GREEN(ER) THUMB
Whether you love digging in the dirt, planting seeds and reaping the bounty that bursts forth, or find the whole idea of gardening intimidating, this spring offers the promise of a fresh start.
