Ever since its foundation, Gucci has frequently featured, or mentioned, the theme of travel, referencing the iconography of luxury hotels and the jet-setters who populated them in the early decades of the 20th century. It was with irony, pride and self-awareness that Guccio introduced these themes and symbols in subsequent collections, after his first-hand experiences at The Savoy.
The relationship between Gucci and The Savoy first came under the spotlight last April with the reveal of Gucci’s Aria collection, during a very exclusive event hosted at the hotel. The collection and its presentation included numerous nods to the hotel and its role in shaping Gucci’s mythology – even helmets embellished with the words “Savoy Club”.
This story is from the February 2022 edition of Prestige Singapore.
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This story is from the February 2022 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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