Creating mesmerising movements and world premieres seem like second nature to horological maestro A. Lange & Söhne, but the brand wouldn’t rest on its laurels. CEO Wilhelm Schmid regales MELAINNE CHIEW on its quest for bigger, bolder and even-better
A SAXONIA THIN and a Grand Complication may be priced worlds apart, but Wilhelm Schmid, CEO of A. Lange & Söhne since 2011, says the difference between both timepieces stops there. While one has a time-only function and the other, seven rare complications (including a grand and petite sonnerie, a minute repeater and a chronograph with rattrapante), the quality and high watchmaking finesse remain constant across the brand. Each piece is as lovingly laboured as the last, whether movement or aesthetic, and packed with a smorgasbord of technical know-how.
Of course, the experience of owning an A. Lange & Söhne watch goes beyond the privilege of wearing an exlusive, technically brilliant exemplar on one’s wrist. Taking a step further, the brand organised a House of Lange exhibition that recently did a popup in Singapore as part of its world tour. Held at the National Museum of Singapore, the four-day exhibition was a celebration of all things A. Lange & Söhne, from homage to heritage, where guests traversed halls decorated with the brand’s most notable timepieces, including six rare pieces contributed by personal collectors.
This story is from the August 2018 edition of Prestige Singapore.
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This story is from the August 2018 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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