Svelte and soft-spoken, Coco Cai appears rather reserved when we first meet at her house. But as we sit down to chat, the conversation soon reveals there is a lot more to her than meets the eye.
The Prestige team is in Coco’s beautiful bungalow for an exclusive first photoshoot with the 30-year-old and her newly acquired pieces from Bvlgari’s Barocko high jewellery collection. Every year, the Roman jeweller unveils a collection of spectacular, one-of-a-kind-jewels at a grand international launch event complete with a star-studded guest list. This is followed by a slew of regional galas and events for the luxury giant’s top clients. In 2018, the Wild Pop high jewellery collection debuted in Rome, while the Cinemagia high jewellery range last year was launched at a party in Capri.
This year, however, the pandemic has thwarted any grand plans for large-scale physical events and forced Bvlgari to switch its strategy. The house launched a by-invitation-only app for its clients to view the collection digitally and try on using an augmented reality feature. Selected pieces can be delivered to one’s doorstep for a physical try-on.
This story is from the December 2020 edition of Prestige Singapore.
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This story is from the December 2020 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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