Resolute that every Rolex watch be designed and built to last, Hans Wilsdorf instilled a philosophy of perpetual excellence on which the brand has established its reputation. From the very beginning, the manufacture’s founder initiated Rolex World Service, a network of dedicated after-sales service workshops in countries where the brand was present to render servicing to preserve the impeccable technical performance and finish of any Rolex.
The visionary entrepreneur had such foresight that after-sales service procedures are planned in advance during product development for maximum efficiency, so that new watches can be serviced with optimal results. The availability of parts and labour is assured for every model for at least 35 years even if it is discontinued. In the event that components are no longer available, they will be recreated by the manufacture’s Restoration Atelier. This means there is no limit to how long a Rolex watch can keep working, ensuring that it will be passed down to future generations in pristine condition.
This story is from the May 2021 edition of Prestige Singapore.
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This story is from the May 2021 edition of Prestige Singapore.
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