Charlotte's Web
Prestige Hong Kong|January 2018

One of the world’s most in-demand celebrity make-up artists, Charlotte Tilbury is about to launch her first counter in Hong Kong. She talks to Christina ko about her potions and lotions – and how they create commotions.

THE MAGIC OF Charlotte Tilbury isn’t a secret-weapon cream, or a dramatic smoky eye, or a celebrity-endorsed lipstick. The magic isn’t in well-curated and -formulated eyeshadow quads, or in easy-to follow make-up look manuals. It’s not in highlighter so luminous that it’s visible from outer space, or in invisible powder that keeps foundation in place all day, all night and till the end of time and humidity.

The magic of Charlotte Tilbury is Charlotte herself – in her execution of well-placed compliments, in her talent for banter and gossip, in her winning projection of beauty and positivity. Is it rehearsed? Perhaps. Is it effective? Most certainly. Charlotte Tilbury knows exactly how to make a girl feel good, and she’s generous with her ability.

It’s day one of Tilbury’s visit to Hong Kong to promote her eponymous skincare and make-up line, long available online and in a large number of global beauty emporiums, which is finally getting its own Lane Crawford counter this April. We are seated in the Apartment Suite of the Landmark Mandarin Oriental, and it resembles not an apartment, but the most fabulous beauty studio you’ve ever seen: a circular bathtub brims with gift sets; the coffee table is overflowing with the most comprehensive Instagram beauty flatlay mankind has seen; a dining area has been transformed into a backstage make-up station with room for four models; and somehow a photo booth – nay, a “content studio”, as one of Team Tilbury corrects me – has been erected, encompassing two light boxes, a ring flash, a huge crimson lip-shaped couch and multi-coloured lip-print wallpaper.

Tilbury curls up on another couch, nearer the coffee-table extravaganza, like we’re already best friends — there’s grabbing of hands to examine my rings, an immediate analysis of my current eye look, and before I know it, I’m showing her my favourite Instagram make-up stars and telling her she must, must get a spot as a judge on RuPaul’s Drag Race. I have fallen under the Tilbury spell.

And I’m not the first.

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