Q&A Amy Butler
Popular Patchwork|October 2017

Amy Butler is known the world over for her stunning designs that include fabrics and textiles, sewing patterns, rugs, wallpaper, and fashion. She’s also the author of many best-selling craft books including her most recent, Piece Keeping. Here she tells us how she maintains her work-life balance as she launches her new Soul Mate fabric collection.

Hi Amy, can you tell us what you’re working on right now? 

My pleasure! I always have a few things moving in my studio at the same time as I balance my creative hours with managing the business. I’m in a super creative zone right now as I’m working on my new fabric line for spring 2018. Simultaneously I’m celebrating and marketing the launch of my Soul Mate fabric collection as it currently releases to the world. And I’m editing and writing my next issue of Blossom Magazine. Much of my time now is also involved in navigating our upcoming creative retreats and their details as well as carving out creative vision time to design upcoming partnership steps as I collaborate in some exciting new ways. In my evening and weekend hours I’ve been making quilt tops from the many blocks I’ve hand-stitched during my road trips back and forth to our lake house in Tennessee. It’s about a six-and-a-half-hour drive and I’ve been stitching for a year and a half, so it feels super good to combine them into lovely quilts for our cabin guests. I love all that I do and the twists and turns as it all comes together.

Tell us a little about your studio set-up. What are your key tools and equipment, and do you have a team? 

I work out of the lower level of our house with my hubby Dave, our four cats, and our part-time studio manager Susan who does our book keeping, taxes and coordination for our global creative adventures. She is our only employee as we contract with several local friends to mastermind the samples for upcoming events and photography. Dave is my creative guru for all things marketing, photography and branding, and he lovingly designs each page of Blossom Magazine by hand – like he’s making a piece of fine art. Saying he’s incredible doesn’t even come close to his gifts and talents and how he supports me. Sheila freelances with me and is my right hand coordinator who supports and helps me navigate advertising for Blossom magazine, sewing and pattern development, coordinating travel and trunk shows and also helps me liaise with my partners at Free Spirit and other companies that I work with. She also helps coordinate our various promotions, mass emails and posts my social media drafts. We all do a lot of different things as needed, which keeps things creative here! I’m really proud of working with Dave, Sheila, and Susan. I love collaborating with them and there is no way I could do this by myself. We’re a powerhouse only because of our collective contributions and talents.

How do you split your time between your various projects and clients? 

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