On a recent Thursday afternoon in Sunset Park, which is to fashion as, say, Seventh Avenue is to animal husbandry, the next great American designer is fitting a model with a funereal topcoat. Black, sharply tailored, falling nearly to the calf, it’s a lot of coat for July. “It’s light enough for summer,” says Peter Do, laughing, who himself is wearing an oversize white cotton shirt and black Adidas gym shorts. Not so long ago, Seventh Avenue was American fashion’s central artery, but Do works in an airy studio here at the Industry City campus—“a 40-minute subway ride from midtown Manhattan on good days,” as Vogue couldn’t help sniffing when reviewing one of his collections. “Seventh Avenue is not what it used to be,” Do, who is 30, tells me. “I think everyone can agree on that. That’s why no one’s there.”
Out here, Do (it’s pronounced with a long O) is building a fashion company in his own image. Having trained at major labels with European ateliers and all the friction they inspire, he knew he wanted a more collaborative spirit at his own fledgling company. It’s run as a collective with four founding partners he recruited not from the industry’s professional ranks but from the personal network he built as a quasi-outsider blogging about fashion on Tumblr. There’s Vincent Ho, his business partner, who handles sales; Jessica Wu, who serves as both unofficial fit model and press director; Lydia Sukato, Do’s roommate, who is operations manager; and An Nguyen, a designer.
Their label, Peter Do, is elegant and adult, with an emphasis on long lines, layers, and fine tailoring. A few items—a tube top here and a thigh-high slit skirt there—are off-kilter enough to telegraph “fashion” to the cognoscenti, but the bulk of the collection is practical enough to be worn by the professional, often older woman who, despite her erasure by many young brands, is the main customer for $3,000-a-jacket luxury fashion.
“There’s so few young designers who want to enter that space,” says Elizabeth von der Goltz, the chief commercial officer for MatchesFashion. “Maybe you’ll have someone who’s a European who’s been working with big European houses for a really long time and has that tailoring know-how. But it’s rare for a young designer from New York to break out like that.” The Peter Do team has dressed Beyoncé and Solange and fielded requests from Jill Biden’s office to send the First Lady clothes; last year, the Council of Fashion Designers of America nominated Do for its emerging-designer award.
Continue reading your story on the app
Continue reading your story in the magazine
God Help Her
A biopic that’s heavy on the eye shadow, light on coherence.
Kumail Nanjiani's Feelings
The actor always wanted his own superhero transformation. Now he’s buff, a Marvel star, and struggling with how much of his new body is his own.
How Miami Seduced Silicon Valley
Awash in coders, crypto, and capital, the city is loving— and beginning to shape—its newest industry.
Jonathan Franzen Thinks People Can Change
Even if his new book suggests it’s nearly impossible to make it stick.
860 minutes with…Stephanie Grisham
In Kansas with Donald Trump’s former press secretary, who does not believe she will be redeemed.
Bed in a Box
Just how much drama can you pack into a studio apartment?
COVID Diaries: Sarah Jones
The 700,000 Death Toll An atheist stumbles toward a way to grieve.
Nothing Like the Real Thing
Since when does a comedy special also need to be a documentary?
Performance Review: Ben Affleck Plays Himself
Becoming a tabloid star gave the actor his best role ever.
The Murders Down the Hall
393 POWELL STREET WAS A PEACEFUL HOME UNTIL RESIDENTS STARTED DYING IN BRUTAL, MYSTERIOUS WAYS.
CELINE'S COMEBACK KISSER!
Diva Dion defies Father Time for Sin City return
CELINE FATTENS UP FOR HEALTHY RETURN!
NEWLY robust Celine Dion has her health back on track — following a dangerous few years where she looked like a walking skeleton, according to an insider!
HEALTH FEARS FOR 96-LB. CELINE!
Obsessive singer is surviving on fruit & crackers
HER HEART WILL MOVE ON
Celine leaving Vegas
Celine Headed For A Titanic Breakdown!
Pals of strung-out songbird Celine Dion fear she’s headed for a devastating meltdown — and a shrink grimly warns that the still-grieving widow needs help or she’ll crack up!
The Weekend Vs Abel Tesfaye
With an instantly recognizable voice and songs that have been streamed several billion times, he’s one of the most ubiquitous pop stars in the world. But where does Abel Tesfaye end and his dark, grimy public persona begin? Mark Anthony Green finally gets the artist to explain
At home with photographer Till Janz and his alter ego Hugo
Ha nacido una estrella
Un encuentro fortuito con una cantante en una sala de espera sacó a mi padre de las tinieblas del Alzheimer
Cayenne and Rui Ho are self-made electronic musicians who have evolved the Soundcloud sound into the mainstream — bringing together new emblems for the nostalgia-obsessed generation with gritty, iconoclast renditions of the pop genre.
SHANNON K'S COCOA FIX
The 19-year-old LA-based popster can’t imagine life without her full of beans fluffy friend, who she says is her child more than a pet