THE PAST SIX MONTHS have been good to the book-publishing industry. Book sales, helped along by pandemic-induced lockdowns, are up. Adult-fiction sales have risen 30 percent year over year. And most of all, Trump hasn’t been in office. “Postelection, there’s been a breath of Thank God, we don’t have to do Trump books anymore,” one editor told me.
The lull has come to an end. After a brief reprieve from the dishy ticktocks that emerged from the turbulence of the Trump era, publishers are gearing up for a flurry of books detailing the final days and aftermath of his presidency. The Wall Street Journal reporter Michael C. Bender’s Frankly, We Did Win This Election and Michael Wolff’s third Trump book, Landslide, kicked things off on July 13. A week after that came Carol Leonnig and Philip Rucker’s second Trump book, I Alone Can Fix It. In the coming months, we will see volumes by the Washington Post’s Bob Woodward and Robert Costa, ABC’s Jonathan Karl, The New Yorker’s Susan Glasser and the New York Times's Peter Baker, the Times's Jonathan Martin and Alex Burns, the Times's Jeremy W. Peters, the Times's Maggie Haberman, and the Washington Examiner’s David M. Drucker.
Most of the publishing insiders I spoke to responded to the coming wave of Trump books with an audible sigh and an eye roll. “After the first few, all of these books seemed repetitive,” the editor said. “At a certain point, you had to wonder—do readers really care about some absurd thing some aide heard Trump say? I’m skeptical about this current crop of books, but my skepticism has been proven wrong again and again.”
Publishers were initially slow to capitalize on the chaos of the Trump era. When the journalist David Cay Johnston pitched a book about Trump in 2015, he was met with silence from big publishers. (He did end up selling the book, which was released in 2016.) At first, no one thought Trump would get the Republican nomination, then no one thought he would win the presidency. Books take months, if not years, to produce—by the time Trump volumes started rolling off the presses, the thinking went, he would be back hosting The Apprentice.
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