Before, During, After, January 6
New York magazine|July 5-18, 2021
The Historical Perspective at Six Months
By Rick Perlstein

1 THE LONG AUTHORITARIAN HISTORY OF THE CAPITOL RIOT

After 25 years studying the american right, I think I’ve drilled down to the irreducible core of the thing. Because in these United States everything eventually comes down to questions of commerce, I found it, appropriately enough, in a 1981 yearbook of Advertising Age, in a case study examining the work of a marketing expert the magazine had enshrined as its Adman of the Year: Richard Wirthlin, chief strategist for Ronald Reagan’s recent successful presidential campaign. ¶ Wirthlin began his work in 1979 with an exhaustive “Survey of Voter Values and Attitudes,” in which he discovered that Reagan supporters “obtain high scores on … authoritarianism—and a low score on egalitarianism.” It continued, “Eastern European ethnic groups living in large cities … follow the same pattern, and hence were a prime target for conversion.” Thus Reagan launched his nomination campaign with “highly visible visits to such neighborhoods.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM NEW YORK MAGAZINEView All

How Miami Seduced Silicon Valley

Awash in coders, crypto, and capital, the city is loving— and beginning to shape—its newest industry.

10+ mins read
New York magazine
September 27 - October 10, 2021

Jonathan Franzen Thinks People Can Change

Even if his new book suggests it’s nearly impossible to make it stick.

10 mins read
New York magazine
October 11 - 24, 2021

860 minutes with…Stephanie Grisham

In Kansas with Donald Trump’s former press secretary, who does not believe she will be redeemed.

10+ mins read
New York magazine
October 11 - 24, 2021

Bed in a Box

Just how much drama can you pack into a studio apartment?

2 mins read
New York magazine
October 11 - 24, 2021

COVID Diaries: Sarah Jones

The 700,000 Death Toll An atheist stumbles toward a way to grieve.

6 mins read
New York magazine
October 11 - 24, 2021

Nothing Like the Real Thing

Since when does a comedy special also need to be a documentary?

7 mins read
New York magazine
October 11 - 24, 2021

Kumail Nanjiani's Feelings

The actor always wanted his own superhero transformation. Now he’s buff, a Marvel star, and struggling with how much of his new body is his own.

10+ mins read
New York magazine
October 11 - 24, 2021

Performance Review: Ben Affleck Plays Himself

Becoming a tabloid star gave the actor his best role ever.

10+ mins read
New York magazine
October 11 - 24, 2021

The Murders Down the Hall

393 POWELL STREET WAS A PEACEFUL HOME UNTIL RESIDENTS STARTED DYING IN BRUTAL, MYSTERIOUS WAYS.

10+ mins read
New York magazine
October 11 - 24, 2021

The POST-COVID, POST-MANHATTAN PLANS PLANS of the MOST MANHATTAN of RESTAURATEURS

KEITH McNALLY, TO GO

10+ mins read
New York magazine
October 11 - 24, 2021