IN AN ENORMOUS Skims warehouse stuffed with a landfill’s worth of clothes, cardboard containers, and influencer gift boxes, a cadre of 20-somethings—Skims employees, personal assistants, and representatives of three different publicity firms—is fussing over the woman in charge. When she sweeps into her office, everyone stands. She has just eaten lunch (a salad from Goop’s cloud kitchen) and worries there is something in her teeth. An assistant offers her floss, which she declines; a mirror, which she accepts; and the new iPhone, which dropped today. “Simon, you’re the best,” she declares after dismissing him. This is not Kim Kardashian, who the security guard says doesn’t make it out here much, but Emma Grede (pronounced greed-ee), who runs this Skims serfdom along with her husband, Jens. “I’m Emma,” she announces with a firm handshake.
This story is from the November 06 - 19, 2023 edition of New York magazine.
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This story is from the November 06 - 19, 2023 edition of New York magazine.
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