TALKING CERAMICS, COLOURS, CHRONOGRAPHS
Man's World|June 2022
Proving its position as the early innovator in ceramic watchmaking, IWC Schaffhausen makes a statement with new colours and materials this year at Watches & Wonders
TALKING CERAMICS, COLOURS, CHRONOGRAPHS

With a pioneering and historical connection to the world of ceramics, IWC Schaffhausen has raised the bar for aviation chronographs this year by launching a stylish range of new pilot's watches in bold yet subtle colour variations.

Join us as we converse with the charismatic Christoph Grainger-Herr, CEO of IWC Schaffhausen, about ceramics, colour concepts, and Ceratanium.

Excerpts below:

MW: This year, we have seen IWC timepieces return to the world of ceramics. Why has the brand decided on using ceramics for its collection now?

This story is from the June 2022 edition of Man's World.

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This story is from the June 2022 edition of Man's World.

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